Privacy Policy

1. Introduction

The purpose of this Privacy Policy is to inform users of the YELA mobile application and of the www.yelabylam.com website how their personal data is collected, used, retained, secured and, where applicable, disclosed to third parties in connection with the use of the services offered by LAFRICAMOBILE SAS.

LAFRICAMOBILE SAS attaches fundamental importance to the protection of privacy and to respect for the rights of data subjects. Accordingly, we undertake to process personal data in accordance with the principles of lawfulness, fairness, transparency, security and confidentiality.

This policy describes the categories of data collected, the purposes pursued, the protective measures implemented and the rights available to users in respect of their personal information.

By accessing the YELA application or the www.yelabylam.com website, or by using their features, the user acknowledges having read this Privacy Policy and accepts its terms.

2. Data controller

The processing of personal data carried out in connection with the operation of the YELA application and of the www.yelabylam.com website is performed under the responsibility of LAFRICAMOBILE SAS, acting as data controller.

Data controller's contact details:

The data controller determines the purposes pursued and the means implemented in connection with the collection and processing of users' personal data.

3. Data collected

In order to ensure the proper functioning of the application and of the website and to provide the services offered, YELA may collect various categories of personal data.

4. Purposes of data collection

The data collected is used exclusively for specified, explicit and legitimate purposes, in particular in order to:

• create and administer user accounts;
• provide the services and features offered by the application and the website;
• verify users' identity where necessary;
• manage payment operations and transactions;
• provide customer assistance and support;
• respond to requests, complaints and enquiries;
• improve the performance of the application and of the website;
• personalise the user experience;
• prevent fraudulent or abusive behaviour;
• comply with legal and regulatory obligations;
• send notifications relating to the operation of the service.

Data is never collected for purposes incompatible with those described in this policy.

5. Legal basis for processing

The processing carried out by LAFRICAMOBILE SAS is based on the following grounds:

• performance of the services requested by the user;
• compliance with applicable legal and regulatory obligations;
• protection of the legitimate interests of LAFRICAMOBILE SAS;
• prevention of fraud and security risks;
• the user's prior consent where such consent is required.

6. Permissions requested by the application

Depending on the features used, YELA may request access to certain device functionalities:

• Location: for the use of geolocated services.
• Notifications: to inform the user of events relating to their account or to the services offered.

These permissions may be withdrawn at any time in the settings of the phone or tablet used.

7. Push notifications

Subject to the user's consent, the application may send:

• information concerning the operation of the service;
• promotional or marketing communications.

The user may disable notifications at any time from their device settings.

8. Payments

Where the application or the website offers paid services, transactions are processed by specialised payment providers meeting recognised security standards.

LAFRICAMOBILE SAS does not store users' full bank card numbers on its technical infrastructure.

Data strictly necessary for payment processing may be transmitted to the relevant providers for the sole purpose of enabling the transaction to be carried out.

9. Data sharing

Personal data may be disclosed to the following categories of recipients:

• technical service providers;
• payment solution providers;
• hosting providers;
• messaging and notification providers;
• audience measurement and advertising partners, within the limits of the consent obtained;
• technical partners involved in the operation of the application and of the website;
• administrative or judicial authorities legally empowered to receive such data.

LAFRICAMOBILE SAS undertakes not to sell, rent or transfer users' personal data to third parties for commercial purposes.

All processors are required to respect the confidentiality of the information entrusted to them and to implement appropriate security measures.

10. Data retention

Personal data is retained only for as long as is strictly necessary to achieve the purposes for which it was collected.

Upon expiry of the applicable retention periods, data is deleted, archived in accordance with legal obligations or irreversibly anonymised.

11. Data security

LAFRICAMOBILE SAS implements appropriate technical, organisational and administrative measures designed to protect personal data against:

• any unauthorised access;
• any accidental loss;
• any unlawful destruction;
• any unauthorised disclosure;
• any alteration or corruption of data.

These measures include, in particular:

• encryption of communications;
• secure access management;
• regular backups;
• system monitoring and auditing;
• logging of sensitive operations.

12. International data transfers

Certain data may be hosted or processed outside Senegal where this is necessary in order to use international service providers.

In such cases, LAFRICAMOBILE SAS ensures that appropriate safeguards are implemented in order to guarantee an adequate level of protection consistent with applicable requirements.

13. Your rights

Subject to applicable legal provisions, every user has the following rights:

• the right to access their personal data;
• the right to rectification of inaccurate information;
• the right to erasure where the legal conditions are met;
• the right to object to certain processing operations;
• the right to restriction of processing;
• the right to withdraw consent at any time;
• the right to lodge a complaint with the competent authority.

Any request may be addressed to:

assistance@lafricamobile.com

In order to preserve data security, additional information may be requested in order to verify the identity of the person making the request.

14. Downloading the application

The YELA application is available for download from the following official platforms:

• Google Play Store;
• Apple App Store.

Use of these platforms remains subject to their own terms and conditions and privacy policies.

15. Changes to the privacy policy

LAFRICAMOBILE SAS reserves the right to amend or update this Privacy Policy at any time in order to take account of:

• legislative or regulatory developments;
• technical developments;
• new features of the application or of the website;
• security or compliance requirements.

The version in force is the one published in the application or on the www.yelabylam.com website, as well as on any official medium made available to users.

16. Contact us

For any question relating to this Privacy Policy or to the processing of your personal data, you may contact:

Services concerned: YELA mobile application and www.yelabylam.com website